Friday 21 February 2014

WhatsApp, the antithesis of Facebook






 SAN FRANCISCO: Gregorian calendar month Koum fled the previous state together with his mother once he was sixteen, effort his father behind. He worked within the engineering trenches for a decade at Yahoo before beginning out on his own. once he was a young man growing up in Mountain read, his family relied on food stamps to urge by.

Now Koum, the co-founder of WhatsApp, may be a wealthy person many times over and business partner with Mark Zuckerberg, the Facebook chief UN agency, in many ways, is his polar opposite. Zuckerberg, 29, UN agency born out of Harvard on the way to nightlong material resource, bought Koum's mobile electronic messaging company for a minimum of $16 billion, indulgent massive on AN enterpriser UN agency doesn't follow the everyday young-and-brash geographical region playbook.

Koum, 38, and his co-founder, Brian Acton, value more highly to operate lean and below the microwave radar, with simply fifty five workers and a nondescript workplace. They hate advertising and price the privacy of their 450 million users such a lot that they are doing not even collect their names. Zuckerberg, against this, has engineered his vastly profitable empire by aggregation reams of non-public knowledge on his one.2 billion customers and mistreatment that to sell ads aimed toward them.

Even as Facebook gets additional company and additional sophisticated to use, Koum and Acton, 42, ar compulsively targeted on only one thing: giving a straightforward, private, nearly free approach for individuals to share text, picture and video messages with the individuals they care regarding.

"You don't desire to urge within the approach of 2 individuals communication," Koum same in AN interview at WhatsApp's headquarters in Mountain read last spring. "Imagine if I same, 'Let's stop for a second, let American state pull down this slide. Would you wish to examine a preview of this game?'"

After repeatedly demand that he wouldn't sell his company to AN ad-driven behemoth like Facebook, Google or Yahoo, Koum has currently reversed course.

Koum offered very little clarification for his amendment of heart throughout a call with Zuckerberg and Wall Street analysts to debate the deal.

"Facebook may be a social network and offers many alternative and necessary functionalities than WhatsApp offers as a communication service, and we're excited to profit from the distinctive experience, knowledge, and infrastructure that Mark and therefore the team have engineered out over the last decade," he said.

Koum same WhatsApp can operate severally and can not provide advertising. Zuckerberg same he needed WhatsApp to specialize in increasing the amount of individuals UN agency use it to one billion and wouldn't pressure the corporate to feature to its modest revenue from its dollar-a-year subscription fee any time before long.

Through a spokesperson, Koum and Acton declined interview requests.

Koum and Zuckerberg do share a typical ambition -- to attach everybody within the world mistreatment their services.

"We wish WhatsApp to get on each single smartphone," Koum same last month throughout AN on-stage interview at the DLD conference in Munich.

He expects five billion individuals to be mistreatment smartphones among succeeding decade, and he needs to serve all.

The inspiration for WhatsApp came once each founders left their jobs at Yahoo in 2007 and took your time off. Acton emotional to the big apple to measure together with his girlfriend (and at one purpose declared on Twitter that he had applied for employment at Facebook and had been rejected). Koum did some traveling to Argentina and different countries and accomplished that it had been tough to remain in contact with friends.

International space codes created it tough for individuals to decision him. Email was easy, however it had been not as efficient as a text message. Text messages, however, were valuable, cost accounting a minimum of twenty five cents for every one sent from Europe to the us. And on-line chat services from Google and AOL needed knowing people's screen names.

Two years later, Koum came to the us, bought AN iPhone and reunited with Acton to create WhatsApp. The service would benefit of a phone's address book to create it as efficient as text electronic messaging, and it'd be nearly free like different web electronic messaging services. Privacy was very important.

"For us, everything is made around United States knowing as very little as potential regarding the user and what they are doing on our network," Koum same at the Munich conference.

"I grew up in a very country wherever I bear in mind my oldsters not having the ability to own a spoken language on the phone," he explained. "The walls had ears and you could not speak freely."

Just as necessary to the founders, UN agency share a reformist attribute and aversion for cutthroat free enterprise, was the business model.

Instead of finance the service with ads and games like different services to draw eyes to advertisements, Koum and Acton created WhatsApp a free code transfer that may charge a nominal fee once the primary year. they might create the app usable on a broad vary of smartphones, from dated BlackBerrys, that they each still use for texting, to sleek new golem phones and iPhones, so individuals wealthy and poor everywhere the world may benefit of the service.

Those early choices allowed the corporate to stay little, freelance and lean when the app went microorganism in many components of the globe, particularly Europe. Users enjoyed the simplicity and low price of communication with friends and family round the globe. and that they additionally appreciated the privacy of a service that didn't analyze or store their messages -- a rarity within the web age.

Jim Goetz, a partner at cypress Ventures, the risk capital firm that invested with $60 million in WhatsApp and can create the maximum amount as $3 billion within the sale, compared Koum and Acton to the founders of YouTube, the video service that cypress additionally funded before it had been bought by Google.

"They're each mavericks; they are each freelance thinkers," Goetz same. "Like several of the most effective entrepreneurs we've been connected with, they were driven and targeted on building one thing for themselves."

Unlike Snapchat, another electronic messaging service that Facebook flirted with shopping for last year, WhatsApp's messages ar supposed to supply a permanent record of life's conversations. Acton and his family, for instance, use the service to share photos and videos of his baby.

In the interview last spring, the founders same they were pleased with the success of WhatsApp, that then had a mere forty workers and three hundred million active monthly users, olympian Twitter, a service designed for the general public broadcasting of short messages.

They were additionally firm on ne'er eager to sell their company.

"Facebook and Google, Cisco and Apple, and every one those corporations, they ne'er sold ," Koum same. "They continuously took on the trail of freelance corporations and marched them forward, and that is what we wish to try to to. we wish to be pretty much as good or as nice as those corporations."

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